Is This Xbox 360?

Well, the consensus seems to be that the final Xbox 360 design is upon us:

Xbox 360

That image fits with this one, which clearly shows a removeable 40GB hard drive, and that in turn fits with the latest teaser from Our Colony which would appear to show it standing vertically without the hard drive installed. I still think not including a hard drive as standard will be a mistake but time will tell on that one; I’m sure the hard drive model will outsell the cheaper one by a fair margin.

Assuming that it is actually real, I actually quite like it. We need a console that isn’t some shade of black or grey (purple not included) and, judging by the relative size of the DVD drive, this one will be a bit smaller than the original Xbox. It looks like it has just the one controller port which would support the idea that it has wireless controllers as standard (the wired port being there for those fraught moments when the batteries run out) which I really hope come with rechargeable batteries.

I’m not too sure what the little thing to the right of the memory card ports is or what that shape on the far right is, but it wouldn’t be a leak without a ton of idle speculation. We’ll find out when tell us whether this is real or fake but either way, it’s a nice design.

The Power of Viral Marketing

It’s been a while since I’ve seen so much marketing furore over a product that no one has even seen yet – probably not since the lead up to the PS2 – than what Microsoft has managed to whip up over their new machine with simple tantalising glimpses and “leaked” reports. Few even seem to remember that there is more than one console at E3 this year so I can’t imagine what it’s going to be like when we actually see the damn thing and what it can do.

Through their latest viral marketing portal, Our Colony, they’ve got the Xbox fanboys and gaming media in a frenzy over a rendered car (real-time or prerendered? That is the question) and two pictures that look vaguely hardware-like. Throw in the pictures that are supposedly from the new Madden, the leaked specs, and who-knows-how-many tantalising glimpses of controllers (wireless, of course), concept models, and white plastic, and the planned unveiling on MTV on 12th May and Microsoft seem to have everyone eating out of their hand.

Will Sony’s attempted upstaging steal some of Microsoft’s thunder? Probably, but you have to give Microsoft credit for a really credible attempt to level the playing field for the next generation.

On the subject of E3, how impossible is it going to be to get a ticket for Star Wars on opening night considering that’s the first day of E3? As if it wasn’t going to be unbelieveable huge anyway, they open it on the day that half the geek population of the world is going to be there.

Sega Fantasy VI

If you haven’t seen it yet I seriously recommend you check out Sega Fantasy VI, a brilliant little Flash video of the end of Final Fantasy VI remade with various classic consoles (and some not so classic) battling the nefarious PSP in its attempts to conquer the industry. It’s been doing the rounds on various gaming blogs over the last few days so give it a look, even if its length can be considered nothing short of arse-numbing. If you’re a sucker for old consoles and classic RPGs it’s definitely a must-see.

IGN: A Conflict of Interests?

I’ve been thinking about the recent announcement of IGN’s new software to allow developers to deploy advertising into games as an additional revenue stream (press release), both for the developer and IGN themselves. There’s been a lot said about the implications of this for IGN’s credibility as an independent news source, as if they’re set to make more money on a game with their software in it will the editorial team be encouraged to inflate their scores even more than they sometimes do? I’m not even mentioning the issues with advertising in games becoming increasingly overt to the point of annoyance, and we all know how invidious IGN’s advertising on their site can be.

Advertising, or rather product placement in games is nothing new but what this technology will allow, in addition to Steam-style automatic content serving, is for your year-old game to suddenly start showing ads for the latest Hollywood movie or a new title from the developer. This has good points (more money for developers as costs rise) and bad points (why am I getting advertising in a product I just paid £40 for?) like any advertising system and whether or not IGN will be as overzealous with their in-game advertising remains to be seen, but the implications for them as a source of reputable games journalism can’t be ignored.

I frequent many message boards around the Internet (including IGN’s) and it’s absolutely inevitable that any reference to an IGN review will bring immediate jokes about inflated scores and payoffs from developers for a few extra points. I don’t know about the veracity of the claims although I will say that they do have a tendancy to rate higher than other sources, but it surely can’t help a poor reputation to actually have a financial interest in the success of the games that you’re recommending to people. It’s expected of official magazines but an independent source should remain independent from what they report on. Even if the involvement is purely nominal and the editorial teams are not impacted, there is already evidence that IGN sales have more control than they should. Just look at this post concerning the dismissal of Dave Smith from former IGN PS2 editor Dave Zdyrko:

“I foresaw Smith getting the boot some day because of constant complaining by the sales department with regard to his reviews costing us ad deals. I even overheard a certain executive in sales say in the bathroom that he couldn’t understand why we still had him on staff.”

I’ll certainly be watching the coverage of any games that contain this new advertising technology.

Sweet Irony

We’ve known for a while that the Xbox 360 is running on IBM’s PowerPC architecture, the same as you’ll find in Macs, but I guess the notion that the easiest way for Microsoft to ship some alpha development kits out to developers would be to use Power Mac G5s escaped me. You have to admit that it’s a funny image to see Macs, complete with big Apple logos on the sides, with Microsoft labels and “Xenon” branding (English coverage on Kotaku and Engadget). I’ve heard that Microsoft has been known to lift from Apple but this takes the cake…