I don’t know whether to laugh or cry at this one. There’s a huge palaver over a new billboard in Holland for the launch of the white PSP since it has a white, blonde-haired woman grabbing a black woman by the face while proclaiming that “White is Coming”. Hmm…

Now I hate all this political correctness shite (I’ll happily laugh at jokes about white people, black people, men, women, religions, gingers, blondes, the French, etc) but surely an ad agency had to know that people were going to find that offensive?

That was probably the idea since there’s no such thing as bad publicity, but coming after the shock news that LocoRoco is an allegory for white flight, complete with what appear to be fanged Rastafarian minstrels trying to eat the poor oppressed white (yellow?) folks, does this mean we can expect to see Ken Kutaragi goose stepping across the stage at E3 2007? It would surely be less controversial than his showing this time.

As I often do, I’d like to thank UK Resistance for the usual biting analysis:

The key facts of the matter are this: It don’t matter if PSP is black or white. It’s still shit and hasn’t got any games.

Can’t argue with that…